If you’re a regular follower of the Sled Dogs Family page, you’ll be familiar with the basic profile and exploits of our Top Dog, pro-coach, and JUMP champ, Ingi Freyr Sveinbjörnsson. Known to friends and fans simply as ’Ingi’, the Icelandic athlete has been at the centre of the sport since its inception, picking up awards, commercial sponsorship, TV spots, and international fame. It’s no exaggeration to say that Ingi is the world’s first celebrity snowskater.
After claiming the Sled Dogs BONEFIGHT title in both the first and second ever world snowskating championships, the affable Austrian is setting his sights on a third successive win with the chance to truly cement his name in winter sports history.
On-board bar, Playstation, disco lights, 8K soundsystem, and most audaciously of all, a DJ platform on the roof! Winter sports outfit Sled Dogs Snowskates show us round ‘’The Black Bone’’: a fully-customised VOLVO B10M tourbus. Company CEO Tommy Einar Gydar Syversen fills us in on the highs and lows of taking on a conversion project on this scale…
Check out our feature in Norwegian, the in-flight magazine of Norway’s award-winning airline. The magazine – named customer magazine of the year 2015 – runs a regular feature on Norway’s most interesting creatives and entrepreneurs, leading them to contact Sled Dogs to hear our story!
What do snowhounds do in the long summer months? Plan how to make the next winter even better of course! Here at Sled Dogs HQ we’ve been thinking hard about how to spread the Sled Dogs message of fun, fast, free feet to even more potential fans! We asked our riders about the first time they saw Sled Dogs Snowskates: What did they think? How did they feel?